CHAPTERS
00:00 - In this episode...
01:23 - A lot of teams in cybersecurity marketing hire great marketing people who know absolutely bugger all about cybersecurity
04:29 - The problems with absolutes
09:08 - Product claims and their limitations (what works on paper vs. what actually works)
11:25 - Sam's thoughts: “I think authentic is the word I always want to go with”
14:12 - Being honest about where a product isn't strong enough (including walking away from a deal)
18:24 - The balance between what you say you do, what you actually do and what somebody actually needs
21:25 - Building products with a finite amount of engineering resources (customer requests, roadmaps and validating ideas)
24:42 - The information candidates give away during interviews (CVs, LinkedIn, background and what they reveal)
27:13 - Speaking to people on the ground (customers, Gong transcripts and cybersecurity events)
28:09 - The value of cybersecurity events for marketing, product and sales (B-Sides, grassroots events vs. RSA and Black Hat)
30:00 - Talking to people outside your product bubble (red team, offensive security, SOC, etc.)
31:44 - Fake companies and fake jobs
35:58 - Sam's 2020 example: when she halted a product release because it wasn't ready
37:13 - The importance of speaking to people more (getting outside the vendor bubble)
37:59 - The message to remember: stop saying absolutes, don't scare people, authenticity matters
GUEST
Samantha SWIFT, Chief Marketing Officer at Cyberr and Heelr
LinkedIn: https://www.linkedin.com/in/safesecs/
HOST
Michael VIRGONE
LinkedIn: https://www.linkedin.com/in/michaelvirgone/
GET IN TOUCH
If something in an episode made you think, or you have an idea for a conversation, feel free to reach out. I'd love to hear from you.
LinkedIn is my preferred way to get in touch, but you can also reach me by email.
LinkedIn: above
Email: hello@cyberallday.io
Website: https://cyberallday.io/
ENJOYING THE PODCAST?
If you find Cyber All Day useful, a rating or review on your podcast app, my website or YouTube really helps people discover it 👌. And if you have a minute, I'd love to hear what you think.
MUSIC
Music licensed from PremiumBeat.
YouTube Monetization ID: 82ONRPTQKHH2XMRW