Second part of my conversation with Samantha SWIFT, Chief Marketing Officer at Cyberr and Heelr, Conference Organizer of multiple BSides events, with a background in global threat response.
CHAPTERS
(02:24) - A lot of teams in cybersecurity marketing hire great marketing people who know absolutely bugger all about cybersecurity
(04:29) - The problems with absolutes
(09:08) - Product claims and their limitations (what works on paper vs. what actually works)
(11:25) - Sam's thoughts: “I think authentic is the word I always want to go with”
(14:12) - Being honest about where a product isn't strong enough (including walking away from a deal)
(18:24) - The balance between what you say you do, what you actually do and what somebody actually needs
(21:25) - Building products with a finite amount of engineering resources (customer requests, roadmaps and validating ideas)
(24:42) - The information candidates give away during interviews (CVs, LinkedIn, background and what they reveal)
(27:13) - Speaking to people on the ground (customers, Gong transcripts and cybersecurity events)
(28:09) - The value of cybersecurity events for marketing, product and sales (B-Sides, grassroots events vs. RSA and Black Hat)
(30:00) - Talking to people outside your product bubble (red team, offensive security, SOC, etc.)
(31:44) - Fake companies and fake jobs
(35:58) - Sam's 2020 example: when she halted a product release because it wasn't ready
(37:13) - The importance of speaking to people more (getting outside the vendor bubble)
(37:59) - The message to remember: stop saying absolutes, don't scare people, authenticity matters
GUEST
Samantha SWIFT, Chief Marketing Officer at Cyberr and Heelr
LinkedIn: https://www.linkedin.com/in/safesecs/
HOST
Michael VIRGONE
LinkedIn: https://www.linkedin.com/in/michaelvirgone/
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